Brand Expansion

Umbel

I worked with the data company Umbel for a time, pre-merger with MVPindex. They had a uniquely playful brand that I expanded and created marketing materials for. Below are just a few examples of the marketing and social collateral I produced.

Umbel's homepage on a latop
Six pages of Umbel's data report
Another four unique social headers
Four unique social headers

In between projects, I took it upon myself to diversify Umbel’s library of “characters” that they used in illustrations of their data reports. While the previous designer had created a great look for these characters I felt they were all noticeably white and did not represent the diversity of our clients and of humans in general. To the right are my diversified people.

Diversifying the “Umbel People”

On the left there are a few, mainly white, cartoon people. On the right the cartoon people represent many different ethnicities, groups, and cultures.
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Campaign Design for MVPindex